How it unfolded
Broadcast commercial director at an NBC affiliate—wrote, shot, and edited the spots that aired during the news. Saw broadcast losing to digital and founded a digital marketing agency. That pivot became the spine of everything that followed.
Filmmaker on the Clinton campaign. Created the visual aesthetic that led to 1B+ organic impressions. First encounter with story + big data at scale—and what happens when the signal breaks.
Founded Hiller Visual. Clients include Comcast, Nestlé Purina, CNN, Techstars, Klean Kanteen, Annie's Homegrown, Noosa Yoghurt, and Human Rights Campaign. Developed the frameworks for turning brand complexity into platform-native stories.
Director of Content, RFK Jr. 2024. 2.5B+ organic impressions. Simultaneously planted the first version of the predictive content platform. When Kennedy suspended and endorsed Donald Trump, I had to sit with an uncomfortable question: what had I actually built, and for whom? The infrastructure I'd created worked exactly as designed—it just ended up serving a destination I never would have chosen. I resigned in protest. That's not a story I tell to distance myself from the work. I tell it because it's the reason I think about consequence now in a way I didn't before. It taught me that influence systems don't have values—the people who control them do. And that all of us who build are implicated in what our tools ultimately serve.