How it unfolded
2016
Behind the lens, inside the machine
Filmmaker on the Clinton campaign. Created the visual aesthetic that led to 1B+ organic impressions. First encounter with narrative at scale — and what happens when the signal breaks.
2017 — 2024
Growing the practice
Founded Hiller Visual. Clients include Comcast, Nestlé Purina, CNN, Techstars, Klean Kanteen, Annie's Homegrown, Noosa Yoghurt, and Human Rights Campaign. Developed the frameworks for turning brand complexity into platform-native stories.
2024
The seed of intelligence
Director of Content, RFK Jr. 2024. 2.5B+ organic impressions. Simultaneously planted the first version of the predictive content platform.
When Kennedy suspended and endorsed Donald Trump, I had to sit with an uncomfortable question: what had I actually built, and for whom? The skills were real. The impressions were real. The infrastructure I'd created worked exactly as designed — it just ended up serving a destination I never would have chosen.
I resigned in protest.
That's not a story I tell to distance myself from the work. I tell it because it's the reason I think about consequence now in a way I didn't before. It taught me that influence systems don't have values — the people who control them do. And that builders of those systems are responsible for asking harder questions before they build, not after.
When Kennedy suspended and endorsed Donald Trump, I had to sit with an uncomfortable question: what had I actually built, and for whom? The skills were real. The impressions were real. The infrastructure I'd created worked exactly as designed — it just ended up serving a destination I never would have chosen.
I resigned in protest.
That's not a story I tell to distance myself from the work. I tell it because it's the reason I think about consequence now in a way I didn't before. It taught me that influence systems don't have values — the people who control them do. And that builders of those systems are responsible for asking harder questions before they build, not after.
2025 — Now
Full bloom
Developing content intelligence platform within a philanthropic venture fund.
The Prediction Engine
From seed
to signal.
Predicted Impressions
834K